Being Transparent
- 3 Comments... What do you have to say?
Blog
Starting a company or personal blog is the easiest way to open yourself or your company to the world. On a blog you can talk about what you have going on, some of the new things you are working on, and even introduce some of the people that work for your company. Blogs are extremely easy to setup and to update. So this would be my first choice when it comes to making your company more transparent.
Personal Blog Posts
Well if your business is a blog then you can do some personal blog posts. Many professional bloggers have done this and it has worked out really well. If you go on a trip you can blog about it or you can talk about a nice restaurant you have gone too. It gives the blogs readers a more personal view of your life and gives them a change from the normal posts on your blog.
Behind the Scenes
Well maybe you don’t have a blog, but you still want to let people know what’s going on in your company, how can you do so? Many companies have podcasts or vidcasts that let people know what they are up to. Most of them or sort of the behind the scenes kind of thing. One of the best examples of this is the Revision3 Gazette. It’s really cool being able to see what all goes on behind the scenes at Revision3.
Lifecast
Finally this one has to be the most personal and one that you won’t see that often. A lifecast is basically turning on a webcam and letting anyone view what you are doing. I actually have a lifecast that I’m on each day (usually). It lets people see how I work and see what I do on a daily basis. Another good example of this is TwitLive.
- Posted in: Ramblings, The Net
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While I totally agree that some companies should be more open, I don’t really care for companies to have a lifecast or tell me their daily behinds-the-scenes routine.
What I really care about is the openness of the data and this is where most companies fail. Facebook is just one example.. where all my data is locked away and hard to transfer to another social network if I so please.
Being more open about data & being involved in the open source movement is what I really want to see from the big companies.
Smaller businesses can definitely benefit from the things you listed though, though I still firmly believe that lifecasts provide no value whatsoever :p
I’d like to know what data compnaies have on you and who they share it with the most. I don’t want my information being given out!
There are so many options for a company to be transparent and available to its clients today. At the same time not all that the companies share with their customers is true. Its a matter of sifting through the half truths to get to the real picture.