Using Your Facebook Page Effectively


Social Media has really transformed how we market our content, products and services online. Many companies have full-time social media managers and entire social media divisions so it is a real thing and can generate traffic to your website and even better generate revenue. Over the past few years it has been increasingly harder to get your content in front of people on all social media, especially on Facebook. I shouldn’t have to tell you that you should have a Facebook page for your business and I’ve already shown you how to build an engaging Facebook community. What I’m here to do today is to show you have to effectively use your Facebook page. Facebook actually gives you many tools to do this. So let’s get started.

Schedule Your Posts Out

One thing that I see on social media a lot is people posting things one right after another. So they will have 5 posts in an hour. Not only is this annoying to the users more than likely not many people are going to see these posts after they have been posted. This is where scheduling comes in, it allows you to space out your posts this way they can go out throughout the day and be seen by more people. With ThinkComputers I typically space posts out an hour and a half apart.

Pin Important Posts


Facebook pages give you the ability to pin a single post to the top of the page. This means if someone goes directly to your Facebook page that is the first thing that they will see. So if you had a certain post that you wanted to get the most exposure the best thing to do would be to pin it to the top of the page. For ThinkComputers we pin the daily review for the best exposure possible.

Frequently Repost Things
As I mentioned it is harder and harder to get your content in front of people on social media, especially Facebook. If you are releasing content on your website or blog and you post it on Facebook, within the hour it will be gone and the only way someone will see it is if they go to your page. This is why you should frequently repost things. Many people who “like” your page probably have not even seen the initial post. The way I work this with ThinkComputers is our daily content goes out on a schedule throughout the day, but at night we don’t have any new content. So during the “downtime” I will schedule out Facebook posts of the content that went out earlier that day. This way your content gets in front of more people.

See when your Fans are online

Facebook page insights are great and give you quite a lot of information. Just click on the Insights tab at the top of your Facebook page to access them. One of the best pieces of information from insights is the ability to see when your fans are online. To do this once in insights click on the “Posts” tab to see when your fans are online. For ThinkComputers the peak time is right around noon. So now that I know when most of my fans are online I can publish my most important posts then. Typically with ThinkComputers that is our daily review. This type of information is very important for people who are only posting 1-2 things a day as you can totally miss your “window” and barely anyone will see your post.

See what posts and types of content performs best

Now that you are in the Posts tab scroll down to see the latest posts that you have published. Here you can see which ones have performed the best. You are able to see the reach, post clicks, and likes, comments & shares. Now that you see what posts are performing the best you may want to market that type of content more. You can go even deeper by clicking on the “Post Types” tab at the top of the page and now you can see which type of content is performing best. So if photos are doing better than links than you might want to focus on that.

Have a Facebook Marketing Strategy
With all of these tips that I’ve given you, you should be able to develop a Facebook marketing strategy. Remember Facebook is free advertising so take advantage of it and it can really be powerful if you take the time to really do it. Many people just let WordPress auto-post to Facebook and wonder why their Facebook community is not growing and there is not that much engagement. Having a real Facebook strategy can really bring more traffic to your website or blog.

As always if you need help with your Facebook marketing or anything else you can always drop me a line or shoot me a message on Twitter.

WordPress 101: Why Choose WordPress


WordPress is quite known by now. If you don’t know what WordPress is it is powering this blog! It is a content management system that was first released in 2003 and makes it extremely easy for anyone to start a website, manage content and more. Many of my previous websites were made using flat file systems or were hand-coded and that just takes a lot of time! Now every one of my websites are based off of WordPress! So why should you use WordPress? Here are a few reasons…

Easy to Install & 1-click Installs
Wordpress is quite easy to install! Even if you are not that technically inclined the step-by-step instructions from WordPress are very easy to follow. On top of that many major hosting companies now have 1-click installations for WordPress. Bluehost, which I use to host this blog has one and it is so simple! It takes 5 minutes or less to have a WordPress website completely set up and ready to go!

No Coding Necessary
Setting up your own website can seem like a daunting task, but with WordPress it is really easy. You really don’t need to know any coding at all. When you are creating your posts and pages there is a nice interface and visual editor. You can add images, video, links and more without any HTML or coding experience at all.

It’s all in the database
One of the biggest issues I had with ThinkComputers before it was on WordPress is that I always had to back up things in fear of losing it all. It was on a flat-file system, so if I lost any of the files or something happened to the server it would be gone forever. With WordPress all of your posts, pages, etc are stored in the database. You can set your server to make frequent backups and many hosting companies always backup your data. Bluehost backs up your data for free and allows you to easily restore it.

Multiple users & roles
If you have a website you might not be the only person who is writing for it. With ThinkComputers I have multiple writers. Before I was on WordPress they would submit their articles to me by either Google Docs or just written in Word and they would e-mail it to me. I would then have to edit it, and then format it for the site. Now my writers have their own logins for the site and they can write and format their reviews. This makes it easier for me as I can go in and make changes and it definitely saves me time. Also you can define different roles on WordPress. I am an Administrator so I have access to everything on the site, while my writers are Editor’s who only have access to their posts.

Massive community
Wordpress is the most popular blogging platform out there powering over 60 million websites. With that you have a massive community people of people using the product. This means you know problems are going to be addressed quickly, there will be plugins for pretty much everything, the platform will be secure, and there will be tons of themes to customize your site.

This is the first post in a new series called WordPress 101, you can check out all of the posts in the series here.

How Doing Meal Prep Has Helped Me Out


If you happen to follow me on Instagram you will see every once a while I post about doing meal prep. What is meal prep exactly? It is pre-making my meals ahead of time so I can heat them up later. Meal prep is very popular among people who are on a diet. Meal prep is has helped me out in many different ways, which I’ll explain.

I typically do meal prep on a Sunday to prepare for the week. My meals typically include a protein (fish or chicken), a vegetable (asparagus or broccoli) and usually quinoa or rice. With that I have a healthy balanced meal. Usually I keep most meals the same with not much variation. This is good if you are on a diet, such as the slow carb diet as most of your meals have to be the same. Once you get used to eating the same thing day after day you really curb your cravings for bad food, at least in my experience I have.

Another reason I do mean prep is to save time. I work from home so for the most part I am going to eat all of my meals there too. So each day I am going to have to cook my food, then eat it. This ends up being an hour or longer depending on what I make. Doing meal prep means I just throw the container in the microwave and just heat it up. This way I cut my lunch down to 30 minutes, which is ideal for being more productive.

Doing meal prep gives me no excuse to eat unhealthy too. If I have a busy day and I’m running behind there is no way that I’m going to take the time to make a full meal. So I’ll go grab something, which is typically unhealthy fast food. If I’ve done meal prep there is no excuse because I have containers full of healthy food being ready to be heated up.

If you are looking at trying to eat more healthy and save time meal prep might be a good thing to try. I has really helped me out! If you have any questions about how I do meal prep go ahead and leave them in the comments or shoot me a message on twitter.

Tools & Services I Use to run my Business – 2015 Edition


I get asked over and over again about the different services and tools I use to run my business. So I’ve decided to compile a list of everything that I use and explain some things so you know what they are all about. All of this information will be on my new Resources page and that page will be updated and the devices and services I use change over time. So let’s get started!

Websites & Online Services

WordPress – All of my websites are powered by WordPress and it is an extremely easy to use platform.

Traffic Planet Hosting – Traffic Planet Hosting is the hosting service that I would recommend if you are running a medium to large-scale website. This is the hosting I use for ThinkComputers. One of the best features of this hosting service is that they will migrate your current website over to their servers for FREE!

Bluehost – Bluehost is one of the bigger hosting companies out there. They have extremely affordable plans and I host my smaller sites on a single account, including this blog. If you are just starting out this is the perfect hosting for you and they do have 1-click installs for many applications, including WordPress.

MailChimp – For anyone doing e-mail marketing MailChimp is a great service. I use it for the ThinkComputers newsletter as well as the Newsletter for this blog.

Google Drive & Gmail – I use Google services for not only e-mail, but for drafting reviews, sharing files with reviewers, spreadsheets, and much more. I haven’t used Microsoft Office for a few years now because of Google Docs and services.

Google Analytics – Google Analytics is pretty much the standard when it comes to website traffic tracking. You will use this to see how many people are coming to your website. There are Google Analytics plugins for WordPress to make installation easy on your website.

Social Media

HootSuite – I use HootSuite to manage most of my social networks. It supports Twitter, Facebook & Facebook Pages, and Google Plus Pages. The interface is the best out there and you can schedule posts for all social networks.

TweetDeck – I do use TweetDeck if I want to share content on Twitter with a photo. It seems to be the only app that allows you to use photos with Twitter and they actually show up as a full image on your Twitter page and feed.

Instagram – I use Instagram to share photos, not only for personal use but for ThinkComputers as well!

Computers & Hardware

Lenovo Yoga 2 Pro – This is my go-to laptop I use and I travel with. It is very thin and light which I like and I have the version with the 3200 x 1800 display so it is great for photo and video editing.

Custom PC – I have built a custom PC to use as my “main” PC when I am at home. It is an Intel-based PC with a Core i7-3970K, 16GB of DDR3 memory, a GeForce GTX 960, a few SSDs and more. I also have a dual-monitor setup, which I feel is great for being productive.

Canon VIXIA HF M500 – This is the camcorder I use to shoot all of the unboxing and other videos for ThinkComputers. It is perfect if you want to do a video podcast or some type of coverage of an event.

Sony NEX-5R – This is my go to point and shoot camera. This is what I use to shoot all of the product photos for ThinkComputers and much more. It is very easy to use, even for a beginner.

Audio-Technica ATR-3350 – This is a great Lavalier Omnidirectional Condenser Microphone that I use for all of my videos for ThinkComputers. It is very inexpensive and has great sound quality.

Blue Microphones Snowball – This is a great plug and play USB microphone that I use for Skype calls and the ThinkComputers Podcast. It is extremely easy to use and works on both Mac and PCs. It is also inexpensive.

iPhone 5s – Yes I am an iPhone guy! The iPhone allows me to stay connected when I am on the go and works perfect for me.

Software & More

Adobe Creative Cloud – I use Adobe’s Creative Cloud for all of my photo editing and video editing needs. What’s great about it is I can download the software to any machine at anytime. The full suite is only $50 / month which isn’t bad at all considering what all you get.

Skype – Skype is the main form of communication that I use on my PC and Laptop. It is what we use to record the ThinkComputers Podcast and it is great way of communication if you are out of the country.

Splashtop – I have used many different remote desktop applications and this one I feel is the best. It allows me to access my main PC from anywhere I have an internet connection. I also have to app on my iPhone so if I need to do something real quick I can do it on my phone no matter where I am.