Old Media Using New Media

Posted By: Bob Buskirk on October 16th, 2009
17 Comments... What do you have to say?

When I was registering for PodCamp Pittsburgh 4 I noticed that 96.1’s Morning Freak Show hosts Mikey and Big Bob were leading a session called, “We Do a Radio Show … But Not Really”. I listen to the Freak Show in the morning and I also follow both Mikey and Big Bob on Twitter so I was interested in seeing what they had to say. I also figured that the session would be funny and it ended up being the best session of the day. The reason I titled this post “Old Media Using New Media” is because Mikey and Big Bob do a show on traditional radio, which is considered old media.

Twitter
Being a Pittsburgh Blogger I try to follow as many people from Pittsburgh as I can. I started Following Mikey and Big Bob on Twitter a good while ago and always enjoyed their tweets. Being the hosts of Pittsburgh’s most popular morning show they are sort of celebrity’s here in Pittsburgh. So it is cool to see what they are up to by reading their tweets and check out their twitpic’s, except for Big Bob’s poop pic’s! Having Twitter accounts allows them to connect with their audience by other means then just the radio show.

In their session they also talked about using Twitter to run contest for Penguins tickets and other prizes. They said that Twitter allowed them to tell people about the contest when they did not have access to the radio station since they received the Penguin tickets after their radio show was over. Also Twitter allows them to say things that they may not be able to say on the radio.

YouTube & USTREAM
Mikey and Big Bob have used YouTube with huge sucess. If you can make any video you make become viral you can bring a tremendous amout of attention to yourself. This is evident from iJustine’s 300-page iPhone bill, Chocalate Rain, and many others. Probably the most popular video Mikey and Big Bob have made is the In a Snuggie video. It has got over 130,000 views on YouTube! The song has actually been played all over different radio stations too! Because of the popularity of the Snuggie video 96.1 and Mikey and Big Bob did a Snuggie bar crawl on the southside, which was a huge sucess.

Both Mikey and Big Bob have USTREAM.tv accounts where they boradcast their shows and whatever else they may be doing while at work. This let’s people who may not live in the Pittsburgh area watch their shows and it also gives the listeners of the show some insight into what they do. During their session they recalled a funny moment when they were in the office and the Pitt cheerleaders showed up and Mikey was in a wrestling mask for no apparent reason.

Does it Work?
So does traditional media using new media work? I think Mikey and Big Bob are great examples of how well traditional media can use new media to give them more exposure and build their audience. It is great to see that they are doing it right, hopefully more traditional media will follow in their footsteps.

Like I said this was one of the best sessions at PodCamp, thanks to Mikey and Big Bob for taking the time to lead the session!

Posted in: Events, Ramblings, The Net
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17 Responses to “Old Media Using New Media”

Branding Sydney said on October 20th, 2009 at 3:22 am

These are just the add ions of the new technologies with new one.

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Kitchen Cabinets said on October 20th, 2009 at 10:43 am

I never heard about this Ustream. I’ll check this later for more info. anyways, thank you.

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Coast guard gifts said on November 1st, 2009 at 7:14 pm

I just shut down my 150 gallon freshwater, should i use my old filter media to help with the cycle of the saltwater? or should i replace everything? Also is it ok to add all the water first and then add live rock and finally sand and coral?
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cat toys said on November 2nd, 2009 at 1:41 am

Thank have a nice sharing with a great idea on this post.Why do we allow the tyrannical media to take control of our society?keep it up this nice sharing…….

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DS Card said on November 4th, 2009 at 12:37 am

You can speed up the cycling in new aquariums by using old media, as long the filter media is still effective. But in my experience I would prefer to use new filter media and use established water from another aquarium.

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Branding Sydney said on November 13th, 2009 at 4:53 am

I recommend that you use the Switch Audio File Format Converter Software. It actually converts many music files into any other forms of audio files, even video files! it also has some other affiliate programs like CD Ripper, Prism (video format converter), etc. try visiting the link below for more info’s…

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Branding Sydney said on November 13th, 2009 at 4:54 am

I recommend that you use the Switch Audio File Format Converter Software. It actually converts many music files into any other forms of audio files.

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Branding Sydney said on November 13th, 2009 at 4:54 am

I think you are right about buying a new card. I checked and most cards have only a one year warranty and it seems the prices continue to go down as the memory on the new cards goes up.

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Branding Sydney said on December 1st, 2009 at 4:37 pm

I just shut down my 150 gallon freshwater, should i use my old filter media to help with the cycle of the saltwater? or should i replace everything? Also is it ok to add all the water first and then add live rock and finally sand and coral?

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Bathroom Wall Floor Tiles said on December 1st, 2009 at 11:56 pm

@Branding Sydney use All in One Converter is best tool file converter!
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Coast guard gifts said on December 2nd, 2009 at 2:09 am

The company I bought the computer gave me a new media reader but I have two cards that neither card reader or my camera will now recognize.

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Christmas hampers said on December 11th, 2009 at 7:09 am

Switch Audio File Format Converter Software. It actually converts many music files into any other forms of audio files.

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Send Flowers to Pakistan said on December 12th, 2009 at 4:35 am

I checked and most cards have only a one year warranty and it seems the prices continue to go down as the memory on the new cards goes up.

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Send Flowers to Pakistan said on December 14th, 2009 at 2:23 am

rism (video format converter), etc. try visiting the link below for more info’s…

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Coast guard gifts said on January 1st, 2010 at 12:31 pm

what a lot of younger people today may not be aware of, is there were places for electronic transfer of information before the internet became commonplace.

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Caterers Sydney said on January 7th, 2010 at 12:56 am

You can always change your major if you end up liking one more than the other. You can probably even float between the two and still be a graphic designer, but learn the tools of the new media trade.

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Caterers Sydney said on January 13th, 2010 at 11:41 pm

Whatever you do don’t use BT The most Ive ever got is around 2mb but they’ve reduced it to max of 512kb yes kb and I’m not the only one it seems. I would be delighted if I could get 4mb.

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