SEO 101: Page Titles
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If you look at this old review you can see the title is just “ThinkComputers.org – The Place That’s All About Computers”, that really does not tell you what the product being reviewed is. The product is a Thermaltake Big Water SE cooler, but by having the plain title you are not telling the search engines what is being reviewed. So you have to rely on the body of the review to help you out in the search engine results. People are going to be searching for the product not “ThinkComputers” most of the time so we needed to make a change so we would get better search results. If we look back when we were using the plain page titles you can see that most of our traffic was coming from referring sites.
The change was simple, just make the titles of the pages the actual product that is being reviewed, you can see the change in the title on the ViewSonic VX1962wm LCD review. That way when people search for that product we will show up higher in the search results. Since doing this we have seen an increase in traffic from search engines and traffic overall.
If you have a blog then this is even easier. I had to go back and change many of the reviews by hand since ThinkComputers is not on a CMS. With Wordpress you can just install the All in one SEO pack, which will do titles plus a lot of other good things for your blog.
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Titles are always one of the most important and simple ways of creating effective SEO results, but permalinks rank up there pretty high as well.
If something is listed as index.php?id=X&type=X, then Google is just going to read the index file. Using mod_rewrite to create clean URL’s is a must have on any site really looking to increase traffic. Google loves to see /reviews/whatever-you-are-reviewing/ as it clearly tells them what to display to the user.
Adding your website name or URL to the title as well can take away your SEO juice.
Yes, I agree with this, you can find a number of sites with ‘TITLE - blah blah blah’ on everypage but there is just no point to it. Also, have your titles people friendly, don’t just target search engines spiders, it still has to make sense to the user.
Very nice explanation and charts. I also agree with this. Title page are very important in the field of SEO. The title must be user-friendly and it must be closely related to the website. And SEOs must not only consider SE’s crawlers/spiders in making their title page. They must also consider the user.